From (South) Korea With Love

Women’s golf may be trending downwards stateside, but don’t think for a second that it’s not achieving a net upwards attention surge globally, especially in Asia. Golfweek’s Alistair Tait opines that “The Korean surge is unstoppable,” and specifically examines the phenomenon in the context of this weekend’s British Open:

The Future

The Future

The growth of Koreans playing in this championship is absolutely staggering. Eleven years ago there were no Koreans in the Women’s British Open…[Now], for the first time in this championship, the number of Koreans matches the number of Americans in the field – 31 players apiece.

The comparison between Korean and U.S. players in particular is striking.

Of the 31 Koreans here, three are in the top 10 in the Rolex Women’s World Golf Rankings, eight are in the top 20, 14 in the top 50 and 32 in the top 100. By comparison, the United States has two in the top 10, four in the top 20, 14 in the top 50 and 23 in the top 100.

And you know exactly where those ratios are trending.

Given that the LPGA is losing sponsors, television time and overall interest from the sporting public, can one envision a global Women’s Tour, headquartered perhaps somewhere in Asia? Would that make more financial sense and create a stronger brand of women’s golf?

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